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Basics of Email Marketing and Mailchimp

Basics of Email Marketing and Mailchimp

$59.00

Join us for a two-part email marketing class series where we will teach you the basics to Mailchimp and how to best utilize it for growing your readership, maintaining relationships and book marketing techniques.

Integrating Mailchimp and email marketing into your author platform will allow you to build your reader database and maintain connection efficiently and seamlessly!

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Description

Are you ready to take your author platform to the next level?

Join us for a two-part email marketing class series where we will teach you the basics to Mailchimp and how to best utilize it for growing your readership, maintaining relationships and book marketing techniques.

Integrating Mailchimp and email marketing into your author platform will allow you to build your reader database and maintain connection efficiently and seamlessly!

By the end of the TWO classes you will:

  • Get acquainted with the Mailchimp platform and understand the benefits of email marketing for authors
  • Get strategies for how to build your email list
  • Learn how to build a newsletter and what to put in them
  • How to create engaging welcome emails for new subscribers
  • How to stay top-of-mind with promotional and event emails
  • How to optimize your emails to gain and retain readers

 

Part 1:

The Basics to Mailchimp and Email Marketing

Led by Victoria Wolf, owner of Wolf Design and Marketing. Victoria works with authors to help them create stunning visual representations of their words and ideas through book cover design, layout, website design and more. In this class you will learn:  

  • How to build your email database
  • The basics of Mailchimp including a tutorial of the platform
  • The benefits to email marketing for authors and how to get started
  • Examples of mailchimp integration into your author website

 

Part 2:

The Basics to Author Newsletters & Creating Dynamite Content

Led by Stephanie Chabot owner of Chabot Creative. Stephanie is a copywriter and content creator with a background in marketing and SEO writing who can bring any author brand to new heights. In this class you will learn:  

  • How to build a newsletter and what to put in them
  • How to create engaging welcome emails for new subscribers
  • How to stay top-of-mind with promotional and event emails
  • How to optimize your emails to gain and retain readers

This two-part class series is great for authors who are about to launch their books, are thinking of starting an author website but are unsure, want to learn more about email marketing and Mailchimp, want to grow their readership and build their database or just looking for new marketing strategies.

Ready to grow your readership, create stunning newsletters, and finally wrap your head around what is email marketing? This class is for you!

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